Lesson 01: The Music Industry
- Music Industry History
- Three Big Ps for Success in Today’s Music Industry
- The Digital Revolution
- Today’s Music Business
Lesson 02: Record Labels and Types of Deals
- Major and Independent Record Labels
- Types of Deals
- Royalties
- Advances
- Flat Fees
- Cross Collateralization
- 360 Deals
- Production Deals
- Conventional Deals
- Label Deals
- Joint Venture Deals
- Pressing and Distribution (P and D) Deals
- Getting Connected
Lesson 03: Recording Agreements
- Variations and Importance of Recording Agreements
- Contract Provisions
- Royalties
- Advances
- 360 Degree Deals
- Protecting Your Work
Lesson 04: Copyright Basics
- Importance of Copyright
- History of Copyright
- How to File a Copyright
- Bundle of Copyright
- Copyright Infringement/Fair Use
Lesson 05: Band/Soloist Organization and Protection
- Forming Your Own Business
- Choosing the Proper Entity for Your Business
- Protecting Your Business’s Name and/or Trademarks
Lesson 06: The Artist's Team/Reasons That Deals Get Broken
- Career Opportunities in the Music Industry
- Managers
- Agents
- Attorneys
- How Deals End
- 7 Year Rule
- Minors
- Key Person Clause
- Bankruptcy
- Restraint of Trade
Lesson 07: Making the Record or Promoting the Show
- Determining the Budget
- Choosing the Studio
- Finding the Right Venue for Your Live Show
- Choosing the Producer or Engineer
- Mastering
- Other Considerations for Putting on a Live Show
Lesson 08: Preparing for Your Record Release or Show
- Business Basics for Putting Out Your Recording or Putting on a Show
- Sampling Artwork & Liner Notes
- Record Format or Configuration
- Picking the Manufacturer
- Packaging
- UPC Barcode and BDS Registration
- Identifying Your Market for Your Show or Record Release
- Finding a Distributor
- Preparing the One-Sheet
- Working out the Deal
Lesson 09: Building a Market
- Overview of Major Label Marketing Process
- Importance and Process of Radio
- Publicity
- Touring
- Social Media
- Distributing your Recordings
- Preparing a One-Sheet
Lesson 10: The Changing Music Industry Landscape: New Opportunities
- Introduction to Music Publishing
- Different Types of Music Publishing Revenue
- More Uses for Your Music
- Getting Your Music Placed
Lesson 11: The Live Show
- Touring Considerations
- The Promoter
- The Riders
- The Artist’s Fee
- Live Performance as a Revenue and Promotion Opportunity
- Sponsorship and Endorsement Opportunities
- Assignment: Putting the Final Touches on Your Plan
Lesson 12: New and Future Opportunities in the Music Industry
- Streaming and Internet Radio
- Music in Mobile Applications
- Merchandise and Product Development Opportunities
- Assignment: Feedback on Project Plans